Have been a little lazy lately but trying to pickup practicing some case studies now that we have 2 months to the start of my MBA! This was a Mckinsey case study from management consulted. It was an interesting case about a potential iced coffee launch by a top 5 beverage comapny. The difference than other 2 cases I have done so far is that this was very interviewee driven!

Link to the case: https://www.youtube.com/watch?v=eNdh65RllVU (credits: Management Consulted)

Problem Statement :

BeverageCo is a top 5 beverage company in the US who have their own marketing and sales and have their own supply chain. They have 10 bottling plants and existing agreements with retailers for their other products. They want to launch PowerUp, a new packaged ice coffee brand. It will have 5 flavors one of which will be low sugar. Their objective is to make $4M in profits in the second year. They want you to tell what will be the important factors in this launch and if they have the capabilities to launch this product?

My Notes :

Takeaways :

• Interview might lead a lot in a Mckinsey case
• Try to clarify the numbers and the market in the visuals provided
• Be answer first in Mckinsey interview! Give recommendation or make a hypothesis and try to find clues to support or not support it
• Keep one page with the key information from the beginning of the case to refer back to
• Keep the units clear in your math calculations